Company News
Foodie Alert! N.C. Farm Plants Rare Truffles - MSNBC
Susan Rice hopes her truffle orchard will help corner a market that has been nonexistent in the U.S.
Women Business Founders Rising - USA Today
Susan Rice launched Black Diamond French Truffles with plans to become North American's largest truffle orchard.
There's Diamonds in These Hills - Boom Magazine
Susan Rice envisions turning two hundred acres of former tobacco-producing land into the largest truffiere in the United States.
Black Gold: Truffles on the Farm - Fayetteville Observer
Susan E. Rice of Pinehurst believes this dream, her business, will not only transform her community into a destination for the world’s gourmet chefs and food connoisseurs but will also reinvigorate the region’s farm economy.
Cash Crop: Mushrooms - Luxury Living
Susan Rice has a new vision for North Carolina's farms: Instead of growing tobacco, farmers can cart away greater profits by farming rare truffles.
Truffles May Be Diamonds in Rough - The Pilot
With a little luck and lots of hard work, Rice is confident the land will yield diamonds — Black Perigord or Black Diamond truffles.
Women Run Few Growth Firms - Detroit Free Press
Susan Rice launched Black Diamond French Truffles with plans to become North
America's largest orchard of truffles and says she she has no curbs on growth.
Truffles, anyone? - Carolina-Virginia Farmer
Susan Rice is on a mission to fulfill her dream of making North Carolina as important to truffle production as any place in the world.
Epicurean Delight: Local Farm Produces Interesting Crop - The Pilot
If farmers can grow truffles in France and Spain, Susan Rice can grow them in North Carolina.
The Truffle Shuffle - The Sunday Paper
Staking nearly $25 million in North Carolina farmland, entrepreneur Susan Rice founded Black Diamond French Truffles Inc. in 2007.
N.C. Farm Trying to Enter Truffle Market - Southeast Missourian
To help educate the American palate, Rice has enlisted the help of celebrity Italian chef Nick Stellino, who has had television cooking shows and written several cookbooks.
Tobacco to Truffles: Revolutionizing the Southeast's Farm Economy - PRLog
A North Carolina businesswoman’s new company is investing millions to transform 200 acres of farmland into the largest black diamond truffle orchard in America.
Can N.C. Tobacco Country Become Truffle Country? - The Sanford Herald
Tqe company is staking nearly $25 million on her vision to reinvent North Carolina as the Napa Valley equivalent of trutfle cultivation.
Fungus Fight: N.C. Woman Takes on Domestic Market to Make Truffles a Domestic Commodity - Statesville Record & Landmark
Susan Rice started a 200-acre black-truffle orchard in hopes of earning beaucoup d'argent from the sale of the musky, earthy, aromatic fungi.
Tennessee Truffles Tempt Both Farmers, Chefs at $800 a Pound - Bloomberg
A farmer in Pinehurst, North Carolina, started Black Diamond French Truffles Inc. in June 2007, and has started planting the first 100 acres of a 200-acre farm.
Turning Fungus into a Fortune - Business Leaders
Susan Rice wants to revitalize the farm economy with truffles.
Greek Revival - Metro Magazine
Piedmont North Carolina may soon become the truffle growing center of North America! Susan Rice, founder of Black Diamond French Truffles, is the newest of only a few truffle cultivators in the United States.
Black Gold: No Longer Exclusive to Europe - Coral Living
Eight hundred dollars a pound for a truffle might sound absurd if you’re thinking chocolates, but switch gears to the fungal variety and the price tag starts to make more sense.
Kitchen Diamonds Sparkle in the Piedmont - Greensboro News & Record
In Pinehurst, Susan Rice a former real estate investor, said she hopes to eventually have a 200-acre orchard — which would be the world's second largest.
Major National Food Trends Represented in Triangle and Eastern NC - Metro Magazine
We’ll be seeing and tasting even more truffles now that ambitious Southern Pines entrepreneur Susan Rice has devoted thousands of acres to raising them in the Sandhills.